Postgraduate Diploma in Digital Marketing
UGC APPROVED – OFFERED BY PSB University Cambodia
Duration – One Years (Online)
This program provides an advanced understanding of digital marketing strategies, tools, and technologies. It prepares professionals to lead digital transformation in business environments.
Admission Requirements:
- A recognized Bachelor’s degree or equivalent qualification.
- Relevant professional experience is an added advantage.
- A qualification in the relevant subject area, including 30 credits in the relevant subject area
Course Structure
Key modules include:
- Digital Marketing Strategy
- Social Media Marketing
- SEO and SEM
- Web Analytics
- Email and Content Marketing
- E-Commerce and Mobile Marketing
- Online Advertising
- Marketing Automation
Target Audience:
This program is ideal for:
- Graduates seeking specialized knowledge in their respective fields.
- Professionals aiming for career advancement.
- Entrepreneurs and individuals interested in sector-specific expertise.
Course Details
- Entry: The program commences in July.
- Course Fee: The total course fee is Rs. 202,000/-
Lectures: All lectures are conducted online, ideal for working professionals.
Learning Outcomes : Graduates of this program will be able to:
- Develop strategic digital marketing campaigns.
- Utilize tools like Google Analytics and SEO/SEM platforms.
- Analyze digital marketing performance.
- Plan and manage digital budgets and ROI.
Program Objectives
- To equip students with practical and strategic digital marketing skills.
- To understand the evolving nature of digital platforms.
- To prepare graduates for leadership roles in digital marketing.
Certification: Upon successful completion of the program, graduates will receive a Postgraduate Diploma in Digital Marketing, certified by PSB University Cambodia, which has UGC recognition.